You'll probably take more of a beating on it than in a private sale, but its a quick way to exchange a bike for a new car. All the dealers around me take bikes in trade. Many also take boats, but bikes are easier than boats. Man, that's a nice bike and should be an easy sell. Have you tried to sell it privately?
This is the worst time of the year to sell a bike, unless you're in FL. A smart buyer would know that and be looking for an off-season bargain.