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Why do users of Edmunds.com care if the dealer has to pay for the quote. If the dealer isn't interested, they don't have to provide quotes, in fact... most don't. Truth be told, if auto dealers were more open and upfront about pricing, buyers wouldn't need "quotes" in the first place.

Often, cars late in the cycle sell for thousands less than sticker. In these cases, to get an accurate price for comparison purposes one needs to get quotes from a dealer.

Most importantly, though, I think it's implied that if you get a quote from Edmunds, and you are interested, to contact the dealer or respond to the quotes. After all, how else would one go about purchasing the car?

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I think buyers absolutely care about dealers getting charged for obtaining auto quote requests from Edmunds.com. Buyers care when dealers get charged for anything, because ultimately this is driving up the prices of new vehicles for all of us, since all costs are always passed onto the consumer.

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I am not sure but it sounds like are coming from the dealers point of veiw and maybe you work for a dealer?

I work for Nissan and i understand how these free quotes work.

First of all they are free for the customer of Edmunds.com Correct me if I am wrong but Edmunds is a information web site. And i think it is a pretty good one. This web site does cost money to run. They get paid by advertisers which are those little pictures on the sides and because they provide information to the public for free. Since edmunds has all these people interested in vehicles they could be considered leads.

That being said yes dealers pay big money for leads of people wanting information on who's interested in there products. If the dealer doesn't get you the correct information or they are not edcated enough to know what to do with the leads they get from Edmunds shame on the dealer.

So that being said the free quotes (not free to dealers) help pay for the website along with the advertising. Which is great because I enjoy coming here and not paying for anything. I learn information on where the consumers are in the market these days.

Thanks Edmunds.com

Ever see the movie " Glen Gary, Glen Ross "

WHo has the good leads???

GP

"New York teams are Superior"

"Toyota is the superior import"

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To add to Andres answer...

It is considered part of a advertising expense. It is a cost of doing business. So it is a matter of where dealerships want to spend there advertising budget.

GP

"New York teams are Superior"

"Toyota is the superior import"

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Yeah, don't complain to Alec Baldwin about paying edmunds for these leads, not matter how weak they are. You don't have a shot at the caddilac, you won't even get the steak knives....

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