I don't know any reason why TMV couldn't be lower than invoice. I haven't seen it but the way the auto industry is going, who knows what could happen. Dealer invoice doesn't necessarily mean the dealer paid that - there's usually holdback, rebates, spiffs, bonuses, marketing support and who knows what else that can lower the cost to the dealer. Toyota is about to get into a price war - Prius vs Insight - so maybe the TMV will fall that low in a few months? Ok, probably a stretch, but I have seen TMV be the same as invoice. Throw in customer cash, and you can get below invoice, like on the G6 currently.
But back to the question, there's really no good rule for this scenario. If the brand you are looking at offers certified used cars, you could appraise the car as a CPO one with low miles. When I tried comparing a use '08 and a new '09 Honda Accord EX automatic, the CPO price ($21,449) was about $1200 less than the '09 ($22,664).
And that exercise illustrates the problem. You have a car that is a year old with that extra depreciation hit when you drive it off the lot, plus it may have been made and delivered a year ago, and the battery may be about dead, some dry rot or flat spotting may have occurred with the tires, and the fluids may have degraded. Yet dealers always seem to ask more money for "new old stock" than they seem worth to me. For the $1200 difference, I'd rather have the '09. Or a 2010 at this point.
Please report back as your negotiations progress - I'm always curious to see how these deals shake out (you can use the Answer this Question button to reply in this thread). Thanks!
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