You'll need to remove the cup holder Panel Assembly. You should be able to do this without using any tools if you have strong fingers. Once you have the panel removed you can turn it upside down and shake the card out. If the item is small enough you can remove it from one of the access holes on either end of the door pocket on the underside of the Panel. I just had to do this to get plastic sunglasses out of the console. The throw-away kind from the eye doctor.
Here is a PDF with pictures: