Answers

MSRP
The Manufacturer's Suggested Retail Price - what the automotive industry hopes you will pay and what consumers did pay (this and higher) before Edmunds started providing invoice pricing to show the mark-up and profits. MSRP is on the vehicle's window sticker. However, dealers are free to sell the vehicle for any price they choose.

Invoice
The price that the manufacturer charges its dealers (what the dealer paid for the car). Note that the invoice price is often not the net price paid by the dealer; the net price is determined by deducting any applicable dealer holdback from the invoice price.

TMV
Think of TMV is the 'fair' deal. It isn't the best or the worst but what would be a fair price to pay given the demand for the vehicle, incentives, inventory levels, etc.


You can get cars at or below invoice. It depends on the car. My goal has always been to try and beat TMV (which I've done with every car buying experience so far).

You can also look at Predictive TMV http://www.edmunds.com/tmv/alerts.html which shows if the price you will need to pay of a certain vehicle is expected to go up or down for the month.

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