First step is to determine your needs - is this 4wd? 2wd? Offroad much, or never? Highway driving in rain? Empty bed load? Towing? Driving in snow? Your type of driving will determine the category of tire for you. Only when you have determined the category should you then look into the tire models within that category.
If you belong to one of the warehouse clubs like Costco, Sam's or BJ's, they sometimes are as good as Tirerack - and they offer free lifetime rotations + balancing. They also sell Michelin models.